Hi, today we have a new guest for you.
His name is John Vuong; he’s joining us from Toronto. Al little pre-roll so that you can get to know him and find out all you can glean from our special guest in this insightful episode.
John is the 4th child of Vietnamese immigrants to Canada. He’s very familiar with hard work and is a devoted husband, dedicated dad, as well as a diligent businessman.
He is at the helm of Local SEO Search Inc. which is one of the leading SEO companies in Canada. John has a background in finance but he also has a dedication to living well and making sure that his business complements his family and doesn’t detract from the priority that they are.
That’s a beautiful balance and that harmonizes sweetly with our message of content management and understanding how you can work well in terms placing or positioning your website – your online content, as opposed to producing and publishing wildly without focus, not really knowing where your reach is growing.
He shares everything that would probably take many a while to research and learn, so listen up and thanks for tuning in.
In this episode, John Vuong shares about:
- the call to entrepreneurship
- understanding opportunities in business
- visibility for your business
- the engine of S.E.O.
- work/life balance
- forward steps for aspiring or overwhelmed entrepreneurs
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“7 years ago, I started this journey of entrepreneurship not knowing exactly what I was getting myself into. I left a sales career – selling advertising sales (traditional and digital media) for 10 years. During that time, I learned a lot about myself, who I wanted to become – what I enjoyed and what I didn’t enjoy, in terms about work and life balance.
Fast forward to when I started in 2013, I knew who my ideal type of client was, what their pain points were, and what they wanted out of someone that wanted to move them ahead – transformation from traditional to now digital.
I didn’t know anything about SEO. I just knew there was an opportunity, because people told me. Users behaviors was shifting to more digital. You need to understand your customers and how they shop.
People are (now) doing way more shopping online. They’re doing more research – vetting websites. As a business owner, how do you understand the behaviors of patterns, what they’re using and get in front of them? You can be ahead of the curve if you’re able to pivot your business very quickly. We help educate and inform people.“
On Work/Life Balance
“I was always curious and asking questions to see…what did it take to have a family – get married – eventually have children. Yes, you work hard while you work, but what happens afterwards? Do you have dinner with your family – do you go on vacations? On the weekends, do you work or do you spend time with the kids and family? All these things mould what you want to become. So I learned and really got a lot of insight from a lot of people.
Early days, I was investing a lot of time into the business. I was devoting time to ensuring that I set the business up so that when I have a family with children – my wife was there but she was fully supportive of me putting in the time and effort. Making sure you have people trust your judgement and that are on the same page with what you wanna do; that is so pivotal. Once that was in place – once I started getting more momentum, I started hiring people so that I worked less in the business so that I could focus on the business and having a good quality of life. I’m all about travel and spending presently with my family.
Managing Screen Time
At 5o’clock, my phone’s off – I don’t check any social (media.) I’m really present with people that really matter to me the most. I don’t really watch a lot of tv but if there’s something of interest, I’ll do it with my family. Things that matter to me – you just put a blinder on everything that you don’t want in your life – disconnect from people – things that distract you and focus – that’s when you get more clarity. You just change your mindset. As a business owner, you need that to be focused – not just be ‘successful.’
Success means different things to different people. Just pivoting from a 9-5 career to your to owning your business is a huge step and challenge. You have all these pivotal aspects of growing – take on the challenge.
Being a giver has always been very inspiring to me.
Take action. Do something. Stay focused on what the end goal is but also what is immediately important.
Who are you serving?”
John Vuong (SEO Advisor)